Paper 4 Essay Example | Topics and Well Written Essays - 1000 words

Paper 4 - Essay Example Regarded as one of the best rock climbers in the world, as of 2007 Chris Sharma had devoted the last nine years of his life to seeking the most challenging rock climb ever. Chris Sharma hails from Santacruz, California but spends less than a month there every year. You would most likely see this unassuming character poring over maps finding out about exotic locations in the most beautiful or remote parts of the world, where an almost impossible and near vertical rock surface awaits his assault. He is especially enthralled by rock formations overlooking the sea or even emerging out of them. Life is an unending journey of spontaneity where Chris feels at home in any part of the world, and the only thing that he lives for is the next best climb. Chris looks like he practices yoga and other eastern beliefs like transcendental meditation-because climbing begins from the inside, from the belief that you can do it. It takes a lot of training, practice and dedication. It is winning the battle from within and refusing to give up. As Chris Sharma says, sometimes a really challenging surface can take years to conquer. It took Chris the better part of four years t o develop and hone his skills and techniques before he realized that he could climb most surfaces with skill. Chris loves both bouldering- which is defined as climbing a short but difficult rock surface without ropes, and deep water soloing-which is defined as climbing a longer surface between 60 and 100 feet that has no safety net but water to cushion the fall. Chris maintains that climbing is an artistic pursuit that demands a lot of training and perfection. It helps you to be one with nature. Sport climbing on the other hand can be done in the safety of an indoor studio, with all the protection you need. Chris labels his challenges as projects. He looks carefully at the kind of surface he plans to climb, from the nature of the rock to the formation,

M&s clothing business report Essay Example | Topics and Well Written Essays - 500 words

M&s clothing business report - Essay Example The implication here is that if Marks and Spencer were not attempting to reach out to the more fashion-conscious consumer, its primary competitors would be BHS and Evans. The fact is, however, that the company is trying to reach beyond that particular market as evidenced in the fact that it has hired new designers and has development new fashion lines which target the younger generation of male and female adult fashion consumers (Marks and Spencer, 2007). Within the context of the above stated, Marks and Spencer's primary competitors are Next, Topshop and Gap. These three command the lion's share of the fashion-conscious, working adult clothing market for two reasons. They provide quality clothing at reasonable prices and are perceived of as trendy and fashionable (Marks and Spencer, 2007). Marks and Spencer may be recognised for the first but definitely not for the second. The implication here is that it stands in a weak position vis--vis its primary competitors, largely because of market perceptions. As indicated in the above, Marks and Spencer faces two types of competitors. The first type, related to the older generation fashion market, is comprised of Evans and BHS.